Public acceptance is extremely important for Urban Air Mobility to take off successfully
- Various people can be affected by UAM - Listen to them
- Tangible benefits offered to the public
- Understanding customer needs
- Offering social benefits and value
- Should be affordable, reliable, safe, and inclusive
- Compliance with the 17 UN Sustainability goals
- UAM services can begin for strictly emergency purposes such as medical emergencies and disaster rescue
- Easy to test given the small scale of the scenario
- The safety and reliability of UAM is best demonstrated here → this improves public acceptance
How should user acceptance be modeled?
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Develop hypothetical scenarios to give people a background of what UAM is and what services does it offer to them. Survey them after they have updated an understanding
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Use factor analysis. Factor analysis is the process of grouping into smaller subgroups of factors. It’s a form of data reduction
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Use Delphi-type studies, where experts on UAM and different backgrounds are engaged with multiple rounds of questioning. The rounds keep going until a consensus is reached
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Use case matrix
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Risk matrix
User vs. Societal Acceptance
While user acceptance gauges the affinity of a service to an individual, societal acceptance gauges the affinity of an entire community or society